DESIGNER.
INNOVATOR.
STORYTELLER.
What I do:
Craft stories. Create moments. Take chances. Drive emotion. Overdeliver. Generate buzz. Make memories.
And repeat.
I'M SETH. NICE TO MEET YOU.
I STARTED MY CAREER IN PRO WRESTLING. AND JOHN CENA STILL OWES ME $50.
WWE is an absolute master of branding, storytelling and audience development. Writing and producing their TV shows was the best professional education I ever got.
I also co-wrote a book with them and wrote the cover story of their best-selling magazine of all time, about Stone Cold Steve Austin's sudden departure from the company, as seen here.
And it was many moons ago, back on Halloween night 2002, when as part of the WWE TV writing team, I helped a rookie named John Cena get his big break.
It has worked out quite well for him, as you might have heard!
If you're curious, ask me the story about why John STILL owes me $50 from that very week. And while you're at it, ask me about the time I went home from a big show at Madison Square Garden with the actual World Heavyweight Championship.
MY WWE EXPERIENCE WAS AN IVY LEAGUE EDUCATION IN MARKETING, CUSTOMER EXPERIENCE, INNOVATION AND ANALYTICS.
I BRING THE ABSTRACT TO LIFE.
DESIGN AND MARKETING IN ACTION:
LI DIVIDED
It was the biggest investigation Newsday had done in decades, a hidden-camera probe that exposed deep ethnic divisions in Long Island real estate. I ran all marketing and print production and contributed key direction to the digital presentation. The project won Emmys, a Peabody Award and has ushered in new laws and (hopefully) real change in LI housing.
DESIGN THINKING IN ACTION:
THE XLI BOX
It was an idea born in a brainstorm that I helped project manage to an actual product that Long Islanders found on their doorsteps: Why not cultivate a subscription box experience where we bring our audience the best that LI has to offer? The results were instant: Those who got the box started consuming TWICE as much Newsday content, and the net promoter score was in the 40s.
INNOVATION IN ACTION:
DIGITAL REPRINTS
How do you publish a special section with no production costs? You do it by utilizing a hugely popular digital paper. By aggregating old coverage mixed with new, I proposed and executed a model that has now led to a number of subscriber-only "reprints" that have NO production costs, but have driven hundreds of hours of Newsday engagement and even ad dollars.
"Seth works passionately, even furiously, at being the best in the world at what he does ... which is hard to define, because the man does everything!
"He is at his happiest when creating. His mind is constantly in action; his breakthrough conceptual thinking is what separates him from the sometimes good creative thinkers to the consistently great ones. His determination and passion shine in each enthusiastic pitch.
"Whatever the creative industry, when you are confronted with the challenge of coming up with a big idea that is ambitious, aggressive and exciting, you look for experts like Seth. It's easy to say he is one of the most talented innovative minds I've had the pleasure of working with."
A very kind recommendation on my LinkedIn page from an Emmy-winning documentary producer and director
Softball America commercial 2022
baseball-america-fantasy-summit
Super commercial 2023
Youtube short 2023
Sirius radio ad from All-Star Weekend 2022
Take Me Out!
"Hey, 2020"
