What I do:
Craft stories. Create moments. Take chances. Drive emotion. Overdeliver. Generate buzz. Make memories.
I'M SETH. NICE TO MEET YOU.
I STARTED MY CAREER IN PRO WRESTLING. AND JOHN CENA STILL OWES ME $50.
WWE is an absolute master of branding, storytelling and audience development. Writing and producing their TV shows was the best professional education I ever got, learning right at the feet of Vince McMahon himself.
I also co-wrote a book with them and wrote the cover story of their best-selling magazine of all time, about Stone Cold Steve Austin's sudden departure from the company, as seen here.
And it was many moons ago, back on Halloween night 2002, when as part of the WWE TV writing team, I helped a rookie named John Cena get his big break.
It has worked out quite well for him, as you might have heard!
If you're curious, ask me the story about why John STILL owes me $50 from that very week. And while you're at it, ask me about the time I went home from a big show at Madison Square Garden with the actual World Heavyweight Championship.
MY WWE EXPERIENCE WAS AN IVY LEAGUE EDUCATION IN MARKETING, CUSTOMER EXPERIENCE, INNOVATION AND ANALYTICS.
It helped me understand storytelling, communication and brand building in a completely non-traditional way, which has allowed me to confidently lean into a constantly evolving and changing media landscape for almost two decades, with incredible results.
And therein lies my superpower.
I'm not about buzzwords or talking points, and I'm not afraid of the unknown. I'm about designing a strategic user experience rooted in story, psychology and emotion that creates and grows a passionate and loyal audience.
AND, OH YEAH, I'M AN AWARD-WINNING WRITER, EDITOR, DESIGNER AND ART DIRECTOR ...
WHO HAS BEEN AT THE CENTER OF DRAMATIC FRONT PAGES, GROUNDBREAKING DIGITAL PROJECTS AND PULITZER-NOMINATED WORK ...
FOR MORE THAN 20 YEARS ...
ON BOTH COASTS.
I'm just as comfortable writing silly tabloid headlines as I am storyboarding innovative digital content and talking through CSS and UX.
And luckily, I'm not good at staying in my lane, which is why I got more involved with business, audience, video, podcasts and more; thinking about things in a different way is the sweet spot for media that few have discovered yet.
Want your audience to be passionate about your brand? I can take you there.
I BRING THE ABSTRACT TO LIFE.
DESIGN AND MARKETING IN ACTION:
It was the biggest investigation Newsday had done in decades, a hidden-camera probe that exposed deep ethnic divisions in Long Island real estate. I ran all marketing and print production and contributed key direction to the digital presentation. The project won Emmys, a Peabody Award and has ushered in new laws and (hopefully) real change in LI housing.
DESIGN THINKING IN ACTION:
THE XLI BOX
It was an idea born in a brainstorm that I helped project manage to an actual product that Long Islanders found on their doorsteps: Why not cultivate a subscription box experience where we bring our audience the best that LI has to offer? The results were instant: Those who got the box started consuming TWICE as much Newsday content, and the net promoter score was in the 40s.
INNOVATION IN ACTION:
How do you publish a special section with no production costs? You do it by utilizing a hugely popular digital paper. By aggregating old coverage mixed with new, I proposed and executed a model that has now led to a number of subscriber-only "reprints" that have NO production costs, but have driven hundreds of hours of Newsday engagement and even ad dollars.
"Seth works passionately, even furiously, at being the best in the world at what he does ... which is hard to define, because the man does everything!
"He is at his happiest when creating. His mind is constantly in action; his breakthrough conceptual thinking is what separates him from the sometimes good creative thinkers to the consistently great ones. His determination and passion shine in each enthusiastic pitch.
"Whatever the creative industry, when you are confronted with the challenge of coming up with a big idea that is ambitious, aggressive and exciting, you look for experts like Seth. It's easy to say he is one of the most talented innovative minds I've had the pleasure of working with."