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CREATIVE DIRECTOR — BASEBALL AMERICA
Lead creative for national sports media brand, including monthly magazine, books, digital and new products.
2022 – PRESENT
ART DIRECTOR — NEWSDAY
2005 – 2021
Utilized expertise of storytelling, design, marketing, analytics and innovation as leading creative force on key company initiatives – including special sections, videos, digital projects, social media, marketing campaigns, events and more – for over a decade and a half, helping to establish new workflows, grow new audiences and open up new business channels across myriad technologies, all while earning national acclaim.
Managed team of 11; led transition of 15-member presentation desk during company reorganization in 2019.
Project-managed key digital products, magazines and print special sections, including sports keepsakes, Top LI Workplaces, Year in Review, classic "vault" editions, key news coverage and numerous print and digital redesigns, primarily using Adobe Creative Suite (especially PhotoShop, Premiere, InDesign and Illustrator). Always met deadlines and came in under budget.
Led Newsday’s move to digital linear storytelling (examples here, here, here, here and here). Conceptualized, storyboarded, wrote, edited, designed, programmed and promoted projects, creating workflows to drive innovative approaches, always with an eye on story, user experience, visual quality and brand promise.
Produced, wrote, edited and did voiceovers for video marketing spots. Wrote, produced and appeared in "We are Long Island" spot, Newsday's top performer in 2020. Also co-wrote the marketing copy that drove highest number of digital subscription conversions by 200%.
Created Newsday's tagline, "Your Eye on LI."
Led print design and marketing (and contributed key concepts to digital presentation and Emmy-winning documentary) on Peabody Award-winning "Long Island Divided" series, recently featured on “Last Week Tonight with John Oliver.”
Co-creator and co-project manager of XLI Box, a first-in-the-industry incentive subscription box that far surpassed every KPI (net promoter score in the 40s and doubled reader engagement scores) and is currently being re-created by other media companies.
Designed Newsday's Watchdog logo for all key investigations.
Devised "digital reprints" – collaborations of old coverage in the e-edition that had no production costs but that drove hundreds of hours of subscriber engagement (see examples here, here, here, here and here).
Recognized and seized opportunities: I was on vacation and happened to take a video of Tim Tebow's first at-bat with the Binghamton Rumble Ponies (he homered!); I immediately sent it to the sports social media desk and it went viral (nearly 140,000 views in its first 48 hours).
Aided on numerous digital and print redesigns.
Frequently ran night news desk.
Guest lecturer at multiple universities and high schools.
Member of Binghamton University Alumni Media Advisory Board.
DESIGNER — TIMES HERALD-RECORD
2004 – 2005
Led all key news design, including Election 2004, Year in Review and Sunday enterprise.
Learned computer system in less than 24 hours and was teaching veterans tricks by the end of my first week.
ASSISTANT NEWS EDITOR — INLAND VALLEY DAILY BULLETIN
Helped run 14-member design and copy desk for key Los Angeles Newspaper Group property.
Promoted from "designer/copy editor" to "assistant news editor" after just months in the news business.
2003 – 2004
WRITER/PRODUCER — WORLD WRESTLING ENTERTAINMENT
2000 – 2002
Crafted storylines, wrote scripts and produced segments at weekly events around the world for WWE Raw on Spike TV, WWE SmackDown on UPN and Pay-Per-View events as part of WWE creative team, led by Vince McMahon.
Wrote cover story for highest-selling copy of WWE Magazine of all time.
Co-authored "The Ultimate WWE Trivia Book" through Simon & Schuster in 2002, and edited four other titles, including the autobiographies of Hulk Hogan and Kurt Angle.
Directed weekly webcasts on WWE.com.
Acted as webmaster for multiple sites, including WrestleMania.com, which did 50 million page views in just 48 hours once in 2001.
Was a frequent guest on wrestling podcasts and radio shows.
STADIUM EMCEE — BINGHAMTON METS BASEBALL CLUB
Hosted on-field events and contests for players and fans at Binghamton Mets ballpark.
** Fully vaccinated and boosted **
Skills: Adobe Creative Suite (including Premiere Pro, Photoshop, InDesign and Illustrator), Adobe Analytics, Wordpress, Wix, Microsoft suite (including PowerPoint), design thinking, etc.
Happy to work remotely.
References upon request.